Ad sense is an ad serving application run by Google Inc. Any owner of the website can sign up to this program to enable text, image, and video ads on their websites. The advertisements are monitored by Google and revenue is generated either per click or per impression basis.
Internet search technology is the prime source through which Google serves its advertisements to different regions. If anyone wants to advertise with Google’s targeted advertisement system, he will have to sign up through Ad Words.
This has become the most popular way of placing advertisements as advertisements are less disturbing than most banners. This basically concentrates on smaller websites that do not have enough revenue to advertise by delivering advertising revenues. In order to be successful in this program, websites should carry relevant advertisements and should be content rich.
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